Yaren Cantürk

As a Neuromarketing Specialist at Project Psych, a psychology-driven division of Duzz Agency, I merge psychological insights with innovative digital strategies to enhance brand engagement and consumer behavior analysis. With a Master’s degree in Neuromarketing from Üsküdar University and Bachelor’s Degree in Psychology from Isik University, I specialize in consumer psychology, perception studies, and digital marketing techniques, ensuring that our projects are both scientifically backed and strategically impactful.

With a keen analytical approach, I believe that understanding human behavior is the foundation of successful marketing. My expertise in neuromarketing tools such as eye-tracking, GSR analysis, and facial coding allows me to craft marketing strategies that go beyond surface-level appeal, ensuring brands connect deeply with their audiences.

At Project Psych, I focus on developing psychology-based digital applications, research-driven marketing solutions, and innovative campaigns that utilize behavioral data. By combining psychological theories with advanced marketing technologies, I help businesses optimize their digital presence, enhance user engagement, and drive data-informed decisions.